A family business with family values. Mortons have always stood for quality in every aspect of its business and we pride ourselves with offering a quality product with a quality service. We pride ourselves in supporting the local community through events and fundraising with Macmillian cancer.
Norman Harrison, Managing Director
Coming from a hard-working family, Norman soon found himself a small job helping his uncle, a well-respected cow keeper in Selbourne Street; little did he know then that this would soon shape the rest of his working career.
On June 28th 1966 - 32 days before the World Cup Final - Norman purchased his first round, which covered much of his beloved L8 area in Anfield.
He soon built a reputation for quality and service and, through hard work, opened his first depot in Granton Road, then in Attwood Street, before finally settling in Belmont Road.
Skip forward to 1994, and Norman had purchased the Maghull base of Mortons Dairies, as well as expanding his own empire through organic growth.
This gave him five depots in total, based in:
• Chestnut Grove, Wavertree
• Baldwin's Farm, Ashton
• Carham Road, Hoylake
• Belmont Road, Anfield
• Kenyons Lane, Maghull
On July 27th 2013, Mortons acquired three Dairy Crest depots, rescuing them from closure and saving more than 100 jobs in the process.
Acquisitions in Speke, Wirral and Chester perfectly complement Mortons' other locations, and bring the company's total customer base to more than 55,000 clients across all eight depots - easily the biggest operation in the North West.
Norman's workforce is now 175 individuals strong, spanning 51 franchise rounds, with collections and deliveries made by 16 HGVs, 45 other delivery vehicles, and 70 electric floats.
A commitment to local sourcing of products means 25 farms within a 20-mile radius of Maghull are kept in healthy business, while the supply chain stays locally focused and sustainable.
But a local focus doesn't mean that Mortons don't look to the future too, and a great example of this are the handheld data devices that can take customers' orders and connect them directly to the internal computer system.
The march of technology continues with the launch of an interactive website some eight months in development in late September 2014.
Orders can be placed online for next-day delivery; payments can be made online, or via Direct Debit; and overall the website should help reduce Mortons' carbon footprint.
It's also an opportunity to connect with our customers, so expect regular updates, Macmillan Cancer fundraising reports and recipe ideas - complete with the ability to order ingredients for your chosen recipe directly via the website.
We are now looking to the future, as the current processing plant is running at maximum capacity of 12,000 litres per hour.
In the future this will need to increase - and if that means relocation or a second facility, we will do our best to stick to Norman's long-term aims of remaining in the local area, without causing disruption or disturbances to residents.